Anholt-GfK Roper City Brands Index report shows consumer perception of the image and reputation of 50 major cities worldwide with the following criteria.
- Presence (knowledge of the city and perception of its global contribution)
- Place (cleanliness and climate)
- Pre-requisites (affordable accommodation and quality of public amenities)
- People (friendliness and cultural diversity)
- Pulse (interesting events, activities, and lifestyles)
- Potential (perception as good place to do business, to find a job, and to go to university/college)
1. Paris
2. Sydney
3. London
4. Rome
5. New York
6. Barcelona
7. San Francisco
8. Los Angeles
9. Vienna
The following are the top three ranked cities in each category:
1. London
2. New York
3. Paris
1. Sydney
2. Rome
3. Paris
1. Sydney
2. Toronto
3. Amsterdam
1. Sydney
2. Toronto
3. Melbourne
1. Paris
2. New York
3. Rome
1. London
2. New York
3. Sydney
I believe city branding has strong correlation with real estate price as all of top 10 cities are known for quite expensive real estate price. High awareness and favorable image create demands for real estates, especially among highly educated workforce who can chose to live wherever they want. This is how so called bubble proof real estate superstar cities!
For the real estate speculation, it is very strategic to identify 2nd or 3rd tier cities that have potential to be in 1st tier. These up-and-coming cities have major appreciation potential.
Lastly, I would also recommend for investors to review various rankings and understand when choosing your city to invests.
Liveability Ranking by Economist.com
Mercer Quality of Living Index 2009
Best Cities to Live in 2009 (Askmen.com)
Billionaire Cities
Happy Investing!!!
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